Mobility and redefining urban life with Postmates, Chariot and Ford…
Brandon Teitel (profile), VP of Brand Strategy at Postmates (an on-demand logistics company that operates a network of couriers who deliver goods locally), and Brittany Lewis (profile), Marketing Manager at Chariot (a crowdsourced commuter shuttle service and a Ford Smart Mobility Company), join Pavan Bahl, Peter Crysdale and guest host Amy Jung (Co-founder of Raw Haus) in front of a live audience on location at the Ford Hub NYC (Ford’s first brand experience studio) at the Westfield World Trade Center . Music used with permission from Cassidy Andrews. This episode is powered by Sennheiser.
Two mobility companies, partnerships, and regional considerations
Teitel discusses partnerships, and making sure Postmates is becoming a household name. Lewis talks crowd-sourced data, New York as a fourth city, helping cities and urban areas and reducing congestion and increase mobility. Postmates as a remote control for your life. As heads of branding and growth, both Teitel and Lewis are well connected to the organization, partnerships are the key to growing the company, considering regional behaviors and how that affects the marketing and operational approach, and changing the model to be responsive.
Utilizing data and user input, growth strategy, and surprise cookies
A deeper dive into partnerships, the use of data, utilizing user input to determine routes and cities, partnering with governments and corporations to solve transportation problems for employees, how urban used to go to suburban, but now the need to be servicing suburban areas. Growth strategy, Chariot’s 65 million dollar cash deal and responsibility. Organic partnerships vs. big marketing initiatives, and a surprise delivery!
Parma, Jim Cramer, and candy
And then a special offer! A round of personal questions in “Off the Beaten Path” covers favorite international cities, whether Parmesan cheese come from Parma, Sao Paulo, winter here/summer there, how a job at Jim Cramer’s Mad Money led to another job, how people live their lives, creating the future of cities, “Postmating” the entire candy aisle, and being too busy with a cookie to answer a question.