036 – Eduardo Cartaya of G Adventures – Changing Lives Though Travel

Eduardo Cartaya

Responsible travel & tourism with a group adventure travel operator…

Eduardo CartayaEduardo Cartaya, Regional Sales Manager of G Adventures (G Adventures is a Toronto-based adventure travel company with a wide selection of small-group tours, safaris and expeditions) joins John Matson and Nick Vivion (tnooz) in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • Cartaya shares how the way constructing travel was going to a purpose, then G Adventures realized that was why people were traveling with them – because it was both affordable and immersive
  • The impact made from altering the local supply chain, insisting on using locally owned business, immersive attractions, spending money more responsibly than other operators in the field
  • How the company can make more money, make a difference simply by showing people a fantastic vacation
  • Marketing/customer acquisition, going after the immersive travelers who want to do something exceptional and to give back as much as they takeEduardo Cartaya
  • Trying to impact everyone that tourism touches, doing the right thing part of five core values
  • Approaching sales, selling values, selling sustainability, a lot of storytelling of interactions, things they care about can be political, more than 20 offices in 18 countries
  • How for 40 poorest nations in world tourism is primary economic driver, and how incentivized trips work to up tourism
  • Partnerships, and a partnership with National Geographic
  • How G Adventures travelers can maintain their travel independence while traveling with a group
  • When traveling brings surprises

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