059 – Tal Shalit of Betterez – RTM From the Ground Up

Flexible, scalable cloud-based enterprise software solutions for the Reservation and Ticketing Management (RTM) space…

BetterezTal Shalit, Founder & CEO of Betterez (a leading reservations and ticketing management solution specifically designed to address the needs of travel, transportation and admissions companies, and part of the JetBlue Technology Ventures portfolio) joins John Matson (VoyagerHQ) and Bess Chapman (JetBlue Technology Ventures) in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • How Shalit used to work with Porter Airlines
  • Learnings for bus industry – originally built a reservation system for small airlines
  • Customers bus brands
  • B to B, or B to B to C
  • End to end reservation system, and how acquiring brandsBetterez
  • Selling the vision as assembling components
  • Omnichannel experience for operators
  • Getting going on any channel you need help with
  • An intelligent way to set it and forget it and adjust over time
  • An overlap for airlines
  • Potential for air to bus to cruise, seamless customer journeyBetterez
  • Considering the volume of bookings and speed through any operator
  • How the bus industry doesn’t have the legacy infrastructure that airline or rail has — so you can leapfrog over that and jump to mobile and latest tech faster, big opportunity
  • The economic downturn has a positive impact on bus travel, although a downturn doesn’t stop people from moving and travelingBetterez
  • The bus of the future, experiences
  • An engine to sell tickets, reconciliation
  • RTM (reservation and ticket management) – many crossover opportunities, building something flexible, even for events, can get into the market even with attractions to medical equipment reservations

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