066 – Andrea Bonaiuto of Eurowings Group and Brussels Airlines – Exploration and Experiences

The growth of Brussels Airlines in the Americas..

Andrea BonaiutoAndrea Bonaiuto, Marketing Manager for The Americas with Eurowings Group, joins John Matson and Bess Chapman  in the MouthMedia Network studios powered by Sennheiser.

In this episode:

  • The most effective B-to-B and B-to-C channels for Brussels Airlines and Eurowings, depending on gaol and purpose
  • Having a smaller budget, acting in startup style in the Americas
  • Working two brands
  • Brussels has three points of departure in North America, but Eurowings has seven gateways in North America
  • Local targeted events, getting people who haven’t travelled to a destination before, acquiring new customers, strategic partnerships
  • Tomorrowland as the largest music festival in Belgium, seeking to create  a seamless customer journey experience and  related experiences, with live DJs at 30,000 ftAndrea Bonaiuto
  • A fun activation, working with United Airlines
  • Gate parties
  • Keeping customer loyalty when the customer may not be interacting directly with brand, consistency, quality service and experiences, and staying in front of customer
  • The deal with airline food, and how at 30,000 feet your taste buds change, t more he need to add more sodium
  • Business class menus created at a high culinary level
  • The “bleisure” markets
  • How promoting airlines is constantly changing with digital opportunities and new platforms
  • Virtual reality at a lot of events, experiencing what the inside of cabin and business class is like

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